Posts Tagged Search
Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond
Posted by Jon in Internet Marketing on January 20, 2010
- ISBN13: 9780470100349
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Affiliate Millions
For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions, author Anthony Borelli will show you how.
With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they’ll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns.
Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.
Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
Posted by Jon in Internet Marketing on December 11, 2009
- ISBN13: 9780470420904
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.
Readers’ Benefits from The Findability Formula:
* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.
* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.
* Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.
* A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine “findability”.
* Maximizes the reader’s investment. The reader won’t waste money by needlessly paying for “clicks” from customers who have no intention of buying. The investment in this book will be repaid thousands of times over.
* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
Internet Marketing – Search Engine Optimization – Google
Posted by Jon in Internet Marketing on November 28, 2009
Google Boys. Andrew Hazen, President of Prime Visibility speaks with Google Boys regarding Search Engine Optimization and Marketing. PPC SEM SEO Search Engine Optimization Internet Marketing Website Prime Visibility Design Web Analytics Google Yahoo MSN
Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
Posted by Jon in Internet Marketing on November 27, 2009
- ISBN13: 9780470224489
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and youll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.
Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
Internet Marketing is Business, not Just Search Engine Algorithms
Posted by Jon in Internet Marketing on November 27, 2009
Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.
What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!
For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.
$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.
An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) – £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!
Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.
Twitter Search in Plain English
Posted by Jon in WordPress Twitter on November 24, 2009
www.commoncraft.com How Twitter Search creates new opportunities for business feedback, tracking news in real time and discovering trends.
7 Things You Need To Do To Optimize Your Blog For The Search Engines
Optimizing your blog for the search engines is crucial and very important! There are so many different blogs out there on the net that you’ll quickly sink to the bottom if you don’t optimize. Follow these seven tips below and you’ll be well on your way to high rankings.
#1 – Create the Right Permalink Structure
The permalinks Wordpress uses by default are not search engine friendly. You can make this simple change by inserting %postname% instead of the default that is already there. This will successfully create URL’s that include your post name which should include your targeted keywords.
#2 – Install All in One SEO Plugin
This is a must-have plugin which allows you to specify a title, description, and the keywords for the search engines. It can really help you boost up and reach the top of the listings, whereas the standard WP installation can fall short.
#3 – Install Related Posts Plugin
Search engines love it when they get content pages that are interlinked. It also works very well for the search engines. It will automatically include links to other posts that are similar. Very convenient!
#4 – Research your Keywords
When people search, they search by keyword. It is vital that you know what these keywords are if you want to rank at the top of the search engines. Your posts should be centered around these keywords.
#5 – Include Your Keywords in the Title
In the title of your blog you need to include your main keyword. Also, include your main keyword and select others in the titles of your posts and sprinkle throughout your pages.
#6 – Make Your Blog Easy to Navigate
Easy navigation is essential for your guests and the search engines as it makes it easier for the guests. That means including your blog’s categories, recent posts (to make sure they get indexed) and pages. Easy navigation is also part of choosing a good design.
#7 – Expand the Ping List
When you make a new blog post Wordpress will “ping” the blog search engines. This alerts them that content on your site has changed and ready for guests to view. This can help you get indexed fast so you can start making money even faster. Do a Google search to find an expanded ping list you can include in your wp-admin so you make sure you get as many of these sites to update you as possible.
Using these seven plugins will make your job of ranking highly in the search engines easier than ever. If you’re new to blogging with Wordpress then these terms may seem incredibly strange to you right now. As you study them and go over them a couple times, put them into action and it will start to feel like second nature!
Get To The Top Of Search Engine Rankings – Learn Low From ‘The Blog and Ping Tutorial’
Posted by Jon in WordPress Tutorials on November 23, 2009
Internal linking is one such strategy where blogs can be made to rank higher in search engines. Here you leave links on your blogs which take you to pages within your website. A refined linking structure is hugely beneficial. It helps you rank high in search engines and your website is made better from the perspective of the user.
Once of the recently popular mechanism for promoting blogs on search engines is the blog and ping method. In the world of blogging, there is a push mechanism based on XML-RPC where a server is informed about the update of contents by the weblog. A list of new and updated blogs featuring new content is then generated on more than one ‘ping servers’ through the XML-RPC signal. Every time a new post is created by the blogger; the servers are pinged in an automatic manner by the blog authoring tools.
Web services can subscribe to recently pinged blog lists on servers such as Weblogs.com and VeriSign’s that are open ping servers. The main aspect to be noted here is that only the latest updated blogs are polled in a swift manner by search engines which provide fresh results. Subscribers are notified by aggregators with the help of the ping servers regarding availability of fresh material.
Proprietary ping servers on the other hand use information obtained only for their own benefit. This is the reason why a lot of blog search engines operate their own ping servers. With no incentive or benefit whatsoever, proprietary servers have no reason to share with other servers their ping data as they are actually competitors.
Services such as Ping-o-matic offer bloggers an opportunity to ping data to multiple proprietary servers simultaneously. Ping-o-matic automatically updates search engines that have been updated by your blog. This service also periodically checks downstream services for legitimacy and proper functioning. These are some of the most important services taken care of by them.
It is very important to avoid indiscriminate pinging and ping only services that are relevant. This will ensure there is no burden on the service provider.
Blog and Ping is thus an online marketing term which uses the pingback service for search engine indexing and content or site delivery aiming for profit. Blogging and pinging is a swift and effective method which is quite valuable. It helps spider your site and bring it into prominence. The crawler is also brought back more often with this method.
It is a simple enough process too. An effective tutorial can teach you how to blog and ping successfully to bring your blog to prominence in search engines thereby improving your chances of reaching out to a large number of audience. Your business links in these blogs can lead valuable prospects to your website thereby increasing your sales.
Here are a few aspects you have to keep in mind as you use the Blog and Ping method for marketing –
•Go through the Blog and ping tutorials, these provide step by step instructions on how to go about the process.
•If you are planning on blog automation, it is necessary to set blog posts with at least a thirty minute gap. This is necessary to ensure blog directories accept your posts.
•It is highly recommended not to post blogs more than twice a day as you are using Blogger even if you ping your blog only once. This will be a danger signal you send to search engines, especially Google.
Pings are being legitimately accepted by Google Blog Search Pinging service. For best results, every time you ping a post, they appear in Google’s blog search. Pinging can be done in two ways –
1.Manual Ping – Here, all you need to do is to visit the blog search site of google and update your blog URL every time you post a blog.
2.Automatic Ping – It is possible to automatically set WordPress to ping Google during every blog update.
Taylor Hutchison-Brown is an Internet Marketer who loves to share his knowledge, skills and experience. If you would like to learn more about The Blog and Ping Tutorial or other Internet Money Making principles, strategies and resources as well as tips on monetizing your online business visit “BlogMarketer101.com” now!
Copyright C 2009 Taylor Hutchison-Brown, All Rights Reserved.
This article may be freely distributed without modification and provided that the copyright notice and author information remains intact.
How to Optimize your WordPress Blog for the Search Engines
There are millions of WordPress blogs on the internet, but the majority of them are not optimized for the search engines. This article explains 7 ways that you can make your WordPress blog more search engine friendly.
1. Ensure that your permalinks settings are set up in an optimal manner – whenever you publish a blog post it will have a permanent URL known as a “permalink”. By default the WordPress permalink setting is not optimal but you can easily edit this by clicking on the Settings->Permalinks menu in the WordPress dashboard and then use a custom setting http://yourdomainname.com/category/postname. This will mean that your blog post category and title will appear in the URL rather than a number.
2. Install the All in One SEO Pack (or a another similar plugin) – the All in One SEO Pack plugin allows you to add a custom title, meta description and keyword tags for your home page and blog posts.
3. Optimize each blog post for a low competition long tail keyword phrase – before you make a blog post take some time to do a little keyword research. Visit the Google Adwords Keyword tool and use this to find a long tail keyword phrase that has a low amount of competition. Ideally this phrase will have just a few hundred monthly searches rather than a few thousand monthly searches. Use a different keyword phrase for every blog post that you make and put the keyword phrase in the blog post title and 2-3 times throughout the post.
4. Use Social Bookmarking services to bookmark each blog post – whenever you post to your blog use a social bookmarking service e.g. Digg or StumbleUpon. There are also services such as OnlyWire and SocialMarker that will let you submit your site to multiple bookmarking services at the same time. Social bookmarking can get you additional traffic to your blog and give you a backlink to your blog post.
5. Optimize the home page of your blog – it is normal for the home page of your blog to get more traffic then any of the other pages. You can increase the number of visitors even more by optimizing your home page. Pick 1-2 keyword phrases for your home page using a keyword research tool such as the Google Adwords keyword tool and choose one or two phrases that are related to your niche. Ideally these phrases should get a few thousand searches per month and the competition shouldn’t be too tough. Ensure that you include these keyword phrases are mentioned in the TITLE tag, meta description and throughout the permanent content of your blog home page.
6. Install the Google XML Sitemaps plugin – this won’t increase your search engine rank, but having a sitemap will help to ensure that the search engines index all the posts and pages of your blog. The Google XML sitemaps plugin will help you to quickly and easily generate a sitemap and keep it up to date.
7.Build links to your blog – building backlinks to your blog is one of the best ways to increase your search engine ranking, If you don’t do this it is unlikely that you will get any decent level of traffic from the search engines. You can build links using article marketing, directory submission, forum posting, commenting on other blogs, press releases, link exchange and social bookmarking.
You can find more tips for getting a Higher Search Engine Rank read Suzanne’ Morrison’s free step by step SEO for Blogs series.
Advanced Microsoft Content Management Server MCMS: Working with the Publishing API, Placeholders, Search, Web Services, RSS, and Sharepoint Integration
Posted by Jon in WordPress RSS on November 23, 2009
Product Description
This book has the most in depth-coverage of important MCMS development topics found anywhere. Each author of the book is a renowned expert in the area
- Learn directly from recognized community experts
- Extensive coverage of the Publishing API (PAPI)
- Get Sharepoint and MCMS working together
- InfoPath, RSS and hot topics covered
In Detail
Microsoft Content Management Server 2002 is a dynamic web publishing system with which you can build websites quickly and cost-efficiently. MCMS provides the administration, authoring, and data management functionality, and you provide the website interface, logic, and workflow. Microsoft SharePoint Portal Server (SPS) also features in the book. SPS 2003 enables enterprises to deploy an intelligent portal that seamlessly connects users, teams, and knowledge so that people can take advantage of relevant information across business processes to help them work more efficiently.
You’ve mastered the basics of MCMS, and setup your own MCMS installation. You’ve only scratched the surface. This book is your gateway to squeezing every penny from your investment in MCMS and SPS, and making these two applications work together to provide an outstanding richness of content delivery and easy maintainability.
As a developer, the Publishing API (PAPI) is at the heart of your work with MCMS, and this book starts by taking you on the most detailed tour of the PAPI you will find anywhere. As a live example, a component that reveals the structure of your MCMS site is created, taking you through how to manage the common elements of MCMS programmatically.
Getting SharePoint and MCMS to work together is the next stop in the book. You will see how to use SharePoint’s search engine to search MCMS content, publish content between the two systems, and create SharePoint Web Parts to draw content from MCMS.
To ease your everyday work with MCMS, there are chapters on placeholder validation, and some useful custom placeholders for common MCMS tasks, such as a date-time picker, a placeholder for multiple attachments, and a DataGrid placeholder among others.
There are a number of ways to consume MCMS content from the outside world, and we look at two exciting ways here; RSS and InfoPath/Web Services. The InfoPath solution provides another interface to MCMS content that allows content authors to concentrate on content and not the presentation.
What you will learn from this book?
- Extensive coverage of the Publishing API (PAPI)
- Managing Channels and Postings with the PAPI
- Managing Templates, Template Galleries, Resources, and Users with the PAPI
- Getting Sharepoint and MCMS to work together
- Publishing content between MCMS and SharePoint
- Preparing postings for search indexing
- Creating Sharepoint Web Parts to display MCMS data
- Creating powerful custom Placeholder Controls
- Adding validation to Placeholder Controls
- Combining InfoPath, Web Services and MCMS’s robust content repository
- Using RSS to syndicate content from your site, and display content from other sites
- Staging static versions of your pages
- A further 60 pages of invaluable MCMS tips and tricks
Who this book is written for?
This book is written for developers who want to the skills to fully exploit the power of MCMS and SPS. The book presumes a working knowledge of MCMS, the .NET Framework and familiarity with the C# language. All the code examples are in C#.
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