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Posts Tagged Implementation
Internet Marketing: Strategy, Implementation and Practice
Posted by Jon in Internet Marketing on January 20, 2010
Product Description
The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe’s top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world. In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new ‘Digital Marketing in Practice’ interview. This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com. The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience. “Chaffey builds upon what is already the ‘first stop’ for anyone wanting to get to grips with Internet and Digital marketing. Using a systematic approach, introducing strategy, implementation and then practical examples, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline.” Ian Harris, Digital Marketer (BSc, PhD) “Dave Chaffey succeeds, where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. The content is up-to-date, interesting, and easy to read, making it very accessible. Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author.” Dr Ruth Rettie Senior Lecturer, Kingston University “He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world. Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!” Dr Ellen Hertzberg Hedmark University College, Norway and Bangkok University, Graduate School, Thailand “Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge. Prof. Ivo Pezzuto, Principal Management Consultant and Senior Professor of Marketing and Strategy Swiss Management Center
Internet Marketing: Strategy, Implementation and Practice
Posted by Jon in Internet Marketing on January 18, 2010
Product Description
The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe’s top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world. In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new ‘Digital Marketing in Practice’ interview. This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com. The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience. “Chaffey builds upon what is already the ‘first stop’ for anyone wanting to get to grips with Internet and Digital marketing. Using a systematic approach, introducing strategy, implementation and then practical examples, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline.” Ian Harris, Digital Marketer (BSc, PhD) “Dave Chaffey succeeds, where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. The content is up-to-date, interesting, and easy to read, making it very accessible. Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author.” Dr Ruth Rettie Senior Lecturer, Kingston University “He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world. Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!” Dr Ellen Hertzberg Hedmark University College, Norway and Bangkok University, Graduate School, Thailand “Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge. Prof. Ivo Pezzuto, Principal Management Consultant and Senior Professor of Marketing and Strategy Swiss Management Center
Internet Marketing: Strategy, Implementation and Practice
Posted by Jon in Internet Marketing on January 17, 2010
Product Description
The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe’s top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world. In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new ‘Digital Marketing in Practice’ interview. This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com. The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience. “Chaffey builds upon what is already the ‘first stop’ for anyone wanting to get to grips with Internet and Digital marketing. Using a systematic approach, introducing strategy, implementation and then practical examples, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline.” Ian Harris, Digital Marketer (BSc, PhD) “Dave Chaffey succeeds, where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. The content is up-to-date, interesting, and easy to read, making it very accessible. Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author.” Dr Ruth Rettie Senior Lecturer, Kingston University “He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world. Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!” Dr Ellen Hertzberg Hedmark University College, Norway and Bangkok University, Graduate School, Thailand “Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge. Prof. Ivo Pezzuto, Principal Management Consultant and Senior Professor of Marketing and Strategy Swiss Management Center
Internet Marketing: Strategy, Implementation and Practice
Posted by Jon in Internet Marketing on January 13, 2010
Product Description
The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe’s top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world. In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new ‘Digital Marketing in Practice’ interview. This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com. The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience. “Chaffey builds upon what is already the ‘first stop’ for anyone wanting to get to grips with Internet and Digital marketing. Using a systematic approach, introducing strategy, implementation and then practical examples, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline.” Ian Harris, Digital Marketer (BSc, PhD) “Dave Chaffey succeeds, where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. The content is up-to-date, interesting, and easy to read, making it very accessible. Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author.” Dr Ruth Rettie Senior Lecturer, Kingston University “He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world. Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!” Dr Ellen Hertzberg Hedmark University College, Norway and Bangkok University, Graduate School, Thailand “Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge. Prof. Ivo Pezzuto, Principal Management Consultant and Senior Professor of Marketing and Strategy Swiss Management Center
Internet Marketing: Strategy, Implementation and Practice
Posted by Jon in Internet Marketing on January 13, 2010
Product Description
The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe’s top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world. In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new ‘Digital Marketing in Practice’ interview. This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com. The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience. “Chaffey builds upon what is already the ‘first stop’ for anyone wanting to get to grips with Internet and Digital marketing. Using a systematic approach, introducing strategy, implementation and then practical examples, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline.” Ian Harris, Digital Marketer (BSc, PhD) “Dave Chaffey succeeds, where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. The content is up-to-date, interesting, and easy to read, making it very accessible. Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author.” Dr Ruth Rettie Senior Lecturer, Kingston University “He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world. Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!” Dr Ellen Hertzberg Hedmark University College, Norway and Bangkok University, Graduate School, Thailand “Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge. Prof. Ivo Pezzuto, Principal Management Consultant and Senior Professor of Marketing and Strategy Swiss Management Center
Internet Marketing: Strategy, Implementation and Practice
Posted by Jon in Internet Marketing on December 14, 2009
Product Description
The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe’s top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world. In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new ‘Digital Marketing in Practice’ interview. This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com. The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience. “Chaffey builds upon what is already the ‘first stop’ for anyone wanting to get to grips with Internet and Digital marketing. Using a systematic approach, introducing strategy, implementation and then practical examples, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline.” Ian Harris, Digital Marketer (BSc, PhD) “Dave Chaffey succeeds, where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. The content is up-to-date, interesting, and easy to read, making it very accessible. Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author.” Dr Ruth Rettie Senior Lecturer, Kingston University “He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world. Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!” Dr Ellen Hertzberg Hedmark University College, Norway and Bangkok University, Graduate School, Thailand “Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge. Prof. Ivo Pezzuto, Principal Management Consultant and Senior Professor of Marketing and Strategy Swiss Management Center
What Is The Average Cost For The Design And Implementation Of A Wordpress Theme?
Posted by Jon in WordPress Design on October 17, 2009
Challenges To The Core Banking Solutions Implementation Projects – Part 2
This is a sequel to my previous entry, titled “Challenges to the Core Banking Solutions Implementation Projects – 1.”
Continuing on the problems faced in core banking solution implementation projects, let us look at some other problems.
Lack of IT Resources with Banks
Usually, the core banking solution vendors claim to offer lower overheads, advanced technology, lower maintenance costs etc. After all, such claims win the clients and especially their finance people, as they see IT as a big cost center instead of a strategic asset. Vendors are also aware of the fact that the banks will calculate a minimum of five years total cost of ownership (TCO) before they make any decision about a vendor and its solution. If the system requires a large number of IT resources, it will reflect negatively in the TCO spreadsheet. They thus would not recommend the banks to hire the adequate sized IT team. Even if they are forthright about it, the banks may not take the suggestion that seriously, and try to bargain this number. Also, banks are not that big on IT and the trends in software, such as Agile Methodology and other object oriented frameworks. They thus cannot, or find it hard to appreciate the roles of user experience, documentation, quality control and quality assurance engineers. Ironic, isn’t it? During negotiations with the application vendors, the same bank managers vouch to create their own IT team to manage the solution during and after implementation. They ask the vendors to train their teams on the technology and features so that the bank could reduce dependence on the external vendor. Yet they do not hire enough people.
In my experience, I haven’t even heard about a single bank going for ISO 9001:2000 compliance. But don’t be misaken here: a number of banks are very active on IT security and service delivery. While this is a good trend that shows that the IT managers of the banks are waking up to the security threats and service delivery, they are not aware of the software development advancements.
Lack of Experienced Project Managers
A bank changes its core banking system once in decades. Same goe s for any other IT solution that a bank purchses, such as credits, risk management, middleware and the likes. Also, such projects are so large that it is difficult to find project managers from the market with experience of similar sized projects. The project manager is expected to provide insight, skill, communication and foresight to steer the project in the right direction. While a project manager can bring skill and communication, if he/she is not from the banking arena, the foresight, risk management and insight will be missing. A newly inducted project manager will also face issues in taking control of the things because he/she is a new entrant.
Missing Comprehensive Training Programs
This problem hits the implementers and the banks, both, and equally hard. The way banks and implementers lose their IT manpower, there is almost always a dire need of hiring people “yesterday.” New bugs are being pointed out, un-used or un-tested features are brought to operations, requirements are evolving, and new faces are being introduced in the team as older ones are leaving or have left already. Continuous trainings of fresh employees must take high priority in such cases. We have seen that this doesn’t happen. Batches are trained, no doubt, but not in the way they should be. Application vendors and implementers are too stretched to move their consultants from clients to training labs. With banks pressing hard upon delivery and expanding their feature-set at the same time, and the implementing engineers/consultants taking other opportunities, the implementation managers do not do what they must: training, training and more training.
No QC
I haven’t seen many banks with QA people, honestly. And even those who have QA personnel, have up to two people. How can two people possibly do a quality check of the whole banking system? Furthermore, it is highly likely that QC people are picked up from the general IT industry, which means that they may not have the experience of the banking environment and applications. They may not know or understand fully the requirements of a user. Also, it is possible that the QC personnel are hired after the requirements analysis is complete. By that time, it is too late. I am not contending the human ability to learn and act; the QC engineers can still pick things up, but that is only a subset of what they should, and in a very short time span. Ultimately, you would see QC people checking the application for crashes and interface related errors, mostly.
No Stress or Automated Testing
A banking application is supposed to take a large number of users. Add to it the users of Internet Banking, and you see a dramatic number within the usual eight business hours. Since the applications are built with older or proprietary technologies, the choice of tools to stress and load test the applications is very slim. If the application has a web interface, or if it is developed using Oracle Developer, then you have a few options. But because of the tough timeline, and no time for testing, load testing also stays under the radar. Realizing late in the process, banks find it convenient to purchase more hardware horsepower. There is hardly any calculation behind the assessment of the required hardware resources. Thus the limits of the available hardware are never assessed. Also, not using an automated tool makes the users and QC personnel test each newly developed or fixed feature. And when an update/fix/patch is received from the application vendor, people have to test everything again. This is a huge investment of time and resources, which is avoidable by using an automated testing tool.
For web application, we have used IBM Rational Performance Tester, Rational Functional Tester and WebLoad. Creating scripts requires some programming as well.
To be concluded…
This blog is also available at http://www.sapphireconsultingservices.com/scsblog/blogs and at http://imranadeel.wordpress.com
One Hour Complete SEO Implementation on a Wordpress Blog
Posted by Jon in Articles on Wordpress on October 15, 2009
There are a couple of good resources your can manipulate to optimize your website for search engines as effectively as possible:
Meta Tags:
Meta Tags contain information that describes your site’s purpose, description, and keywords used within your site. The meta tags are stored within the head of your header.php template file. By default, they are not included in WordPress, but you can manually include them and the article on meta tags in wordpress takes you through the process of adding meta tags to your WordPress site.
The WordPress custom fields option can also be used to include keywords and descriptions for posts and pages. There are also several WordPress Plugins that can also help you to add meta tags and keyword descriptions to your site found within the Official WordPress Plugin Directory.
Robots.txt:
Search Engines read a yourserver.com/robots.txt file to get information on what they should and shouldn’t be looking for, and where.
Specifying where search engines should look for content in high-quality directories or files you can increase the ranking of your site, and is recommended by Google and all the search engines.
Feed Submissions:
WordPress comes built-in with various feeds, allowing your site to be viewed by various feed readers. Many search engines are now accepting feed submissions, and there are many site which specialize in directories of feeds and feed services. Simply Google “submit blog to feed directory” to generate a list of all the top feed directories available on the internet. Some of the are free, while some ask for a fee to add you links within their directories. I recommend manually submitting your blog to free directories, and just give them time to add your links.
Technorati Tags:
Technorati is a “real-time search engine that keeps track of what is going on in the blogosphere — the world of weblogs.” According to the site, “Technorati tracks the number of links, and the perceived relevance of blogs, as well as the real-time nature of blogging. Because Technorati automatically receives notification from weblogs as soon as they are updated, it can track the thousands of updates per hour that occur in the blogosphere, and monitor the communities underlying these conversations.”
Permalinks:
Permalinks are improvements to your existing URLs which can improve search engine optimization by presenting your post, page, and archive URLs as something like http://example.com/2003/05/23/my-cheese-sandwich/ rather than http://example.com/index.php?p=423.
As search engines use links and the title as part of their information gathering, links to posts and articles within your site gain importance with Permalinks.
Sitemaps and Google Sitemaps:
As of June 2005, Google is now accepting sitemaps of your site as part of their website submissions. Google needs to have this sitemap formatted in a special way using XML. You can use the Google Sitemap Generator Plugin for WordPress to generate a sitemap for your Wordpress website quickly and easily.
A sitemap or “site map” is a single page listing of all the posts on your website. It is intended for your visitors to get a good overview on what your site is about and to find a blog post quickly but it also has great benefits in the search engines as a good link is always pointing to all your blog posts. By having a link to your sitemap on all your sites pages both visitors and search engines will easily get to it and find all your posts. Also, a sitemap is automatically updated each time you edit or add new posts. This will save you alot of trouble if you have a large website with over 500 posts.
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Cheers – Johnny
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