- ISBN13: 9781423474012
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The paradigm has shifted and everything you knew about the music business has completely changed. Who are the new players in the music business? Why are traditional record labels, television, and radio no longer factors in an artist’s success? How do you market and distribute your music in the new music world – and how do you make money? This book answers these questions and more in its comprehensive look at the new music business – Music 3.0. While Music 2.0 encompassed the era of file sharing and digital distribution, Music 3.0 employs new ways to start and sustain a career, to develop an audience and engage them with interactive marketing. Sales, distribution, and marketing have reconfigured so much that even artists located far away from a big media center can thrive without the help of a record label – if they know how. Music 3.0 explains what has changed, why it will change even more, and how musicians and artists (photographers, writers, animators) can take advantage of the changes.
Music 3.0: A Survival Guide for Making Music in the Internet Age
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#1 by Ainsley Hanes on January 20, 2010 - 4:24 am
As a veteran recording artist from the golden age of the business, I was enthralled, horrified and enlightened with the insights and logical practicality in this book. Owsinsky has distilled an entirely new business plan for success in the “record” business that stands virtually every convention on its head as he outlines the step-by-step efforts both new and established artists must now take to survive and flourish.
I have now held several individuals and groups in thrall, describing his research in detail with business associates and aspiring artists and the one obvious conclusion is that if you are, in fact, an artist determined to make it in today’s pirate-happy free-for-all, then this is your essential travel guide. If I were just atarting out, I’d buy it and prepare to be dismayed and outraged, then fueled and determined to follow this treasure map and claim my share of success.
Rating: 5 / 5
#2 by Thomas Jones on January 20, 2010 - 6:58 am
This book is cutting edge for marketing music in the digital age. It an absolute must have for artists that are trying to make it on their own. I believe that this is the best time to be an artist because as it’s illustrated in the book, there’s no gap between the artist, and the consumer. Mr. Owsinski explains everything you need to do to get your music into the hands of your tribe and how to do so without alienating them. This book was a total fresh breath of air because it’s a marketing book that doesn’t read like a marketing book. It has great history lessons in it starting form Music .5 all the way up to the present, Music 3.0. I recommend this book to everyone I know who’s involved with music.
Rating: 5 / 5