- ISBN13: 9780470499313
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Stop pushing your message out and start pulling your customers in
Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
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#1 by Dale Berkebile Jr. on January 20, 2010 - 8:24 am
Although I have not read this book yet, I work with the company the authors own and this is a great concept. Inbound Marketing gets your web site building a following in a very short time. When done right most companies can triple their traffic in as little as tree months. I am sure this book will be loaded with great tips because this is what the authors do, promote and sell. They are experts and you will be amazed at how this stuff works.
If you are not using inbound marketing you are falling behind at a rapid pace.
Ok, I wanted to come back and add comments after I started reading this book and all I can say is EXCELLENT! and a must read for companies trying to learn about building a stronger online presence. There is a “To Do” list toward the back of the book that is well worth the investment. If all these steps are done you will greatly improve your Inbound Marketing ten-fold. Stop reading right now and just buy this book!
Rating: 5 / 5
#2 by Elizabeth Gallagher on January 20, 2010 - 11:23 am
The Internet has changed the way we do business and marketing is no exception. If you are still using conventional means of marketing your business (TV, radio, print) then you need to get your hands on this book! Halligan & Shah provide easy to follow, step-by-step instructions on how to use the power of the Internet to drive more traffic to your website, generate qualified leads and convert those leads into paying customers.
Rating: 5 / 5
#3 by Christopher Foundas on January 20, 2010 - 12:00 pm
This book was a very enjoyable read for me. As someone who grew up with a computer in the house, and with internet connection in the early 1990’s, it’s been interesting seeing the evolution of the web into it’s present state. Even having seen these changes happen however, I was still a little lost with buzz-words like “Web 2.0″. So, I decided to update my knowledge with books like this one, and the Social Media Bible. It’s been quite the education to say the least!
Businesses fear social media. They fear it so much that when Facebook was restricted to college students only employers would twist the arms of the interns working for them to go online and check out the profiles of potential new-hires. “What if they’re saying bad things about my company? What if they’re posting photos of themselves partying and drinking for others to see? I don’t want that type of reputation for my company!”
This book addresses perhaps the biggest fear held by employers and businesses that are trying to engage with customers online: loss of control. The authors make a very good point in that, “You’ve already lost control, get over it, so it’s time to get with the game or get lost in the crowd.”
Pro’s:
- Actionable checklists
- Good use of humor / comics
- Use of the author’s considerable insight and experience
- Great tips for starting a dialogue within your company about engaging with social media
- Not overly technical
Con’s:
- Not overly technical (double-edged sword)
As a parting thought for those considering this and other books on social media: surveys hold conflicting information over the usefulness of social media for small businesses. It’s estimated that as many as 75% of small businesses will not engage on Facebook and Twitter.
The good news? Every day someone doesn’t show up online, somebody else is going to take their place. We’re not limited by geography when it comes to web commerce. Your nearest competitor might not even be in the same State, but they’re still only just a click away. That, more than anything else, is why you need the information books like Inbound Marketing contain.
[...]
Rating: 5 / 5
#4 by Jean Wnuk on January 20, 2010 - 12:13 pm
There is simply one major problem with this book, Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media).
The problem: My competitors may read it!
The book is phenomenal at teaching all the right things at this time in the business world. There’s a ton in here, but it’s written in a very accessible, easy to understand way. Anyone with a business on the internet would benefit from reading this one.
Rating: 5 / 5
#5 by John Mctigue on January 20, 2010 - 1:07 pm
Inbound marketing is nothing less than a sea change in the way we market our businesses. It’s driven by consumers who want to reach out and touch us, rather than the other way around. Using the Internet as a primary vehicle, inbound marketing gives us the means to attract new customers without blasting them with advertising and endless e-mail promotions. Instead, we build relationships first, like we used to do prior to mass marketing. The only difference is that we do it online with social networking and publishing great content in our blogs and videos. The HubSpot founders have been on top of this trend since day one, and this book delivers the best rationale for inbound marketing I have seen, plus lots of excellent how-to details. I am recommending it to all of our clients and friends.
John McTigue
VP, Co-owner
Kuno Creative
[...]
Rating: 5 / 5