Archive for category Wordpress And Facebook
Relationship Marketing for the 21st Century
Posted by Jon in Wordpress And Facebook on January 20, 2010
Quick! Answer this question: What do you think of when you hear the term “relationship marketing”? If the only things that came to mind were your local business networking group, local chamber of commerce, or service club, you might not be aware of new strategies in 21st century relationship marketing.
There is nothing wrong with any of these organizations, but if your relationship marketing efforts begin and end with them, you are not only operating under the old rules of relationship marketing, you are stuck in the 20th century. 21st century relationship marketing makes active use of Web 2.0.
Web 2.0 and Social Media
Only a few years ago, social media was something most people thought of as a tool for teenagers and college students. That has changed. Facebook now has more than 80 million active users and the fastest growing demographic of Facebook users is the over-25 age group.
If that didn’t make you sit up and take note, it should have. Your customers and potential customers probably have a computer and probably have high speed Internet access. And if they are not already using social media of some kind, just give it a few months. They will be.
Think you are immune? How did you access this article? There is a good chance you came to it online. The communication mogul of the 21st century is the World Wide Web and the tools that make it work have advanced so much in such a short time that the buzz is now about Web 2.0.
What is Web 2.0? No, you don’t need to throw out your year-old computer or buy new software. Web 2.0 really relates to the growing trend to make the web more interactive, collaborative, innovative, and social.
If you favor relationship marketing over the hard sell, then this is good news for you. The growth of interactive social vehicles on the Web supports anyone who prefers their marketing to be personal. Blogs, wikis, business-oriented media sites, and social networking sites allow relationship oriented business people to potentially touch exponentially more people than any community networking event could. Why? Because they not only have the power of the World Wide Web and its spider web of connections behind them, but they are structured to make viral contact more than a concept.
But if you are new to this world of social/business media networking, how can you get started? Here are three options to get you into the Web 2.0 world fast.
Blogging
If you have a product, service, or interest about which you are passionate, there may be no easier way to connect with potential customers, colleagues, and others who need what you have or know than through blogging.
If the idea of creating a blog makes your palms sweat, fear not. Not only are blogs easier than ever to set up (even a complete amateur can create one in a few minutes these days), but you may not need to create your own—at least not immediately.
Comment on Existing Blogs
Do an Internet search of key words relating to your interest. Let’s say you are an Audiologist. Do a search using words like “blogs about hearing loss” and go exploring. Read what is being posted. Submit comments. If this feels a bit foreign to you, think of it exactly as you would if you were at a face-to-face networking event chatting with folks. It is really an online way of doing just that. The difference is that you will potentially be touching many more people, including potential customers. Be a frequent visitor to sites that are related to your professional expertise and you may find yourself becoming the go-to person for those in need of that expertise.
Create Your Own Blog
Consider starting your own blog, too. It has never been easier to create a blog. Both Wordpress (www.wordpress.com) and Blogger (www.blogger.com) offer free blogging that is so easy to set up, you can do it in less time than you can eat lunch. By creating your own blog, you have the opportunity to introduce the subjects you want to address the concerns of your clients and potential clients. If you are an Audiologist, that might include information on advances in the area of implanted auditory prostheses, tools for addressing hearing loss amongst baby boomers, hearing screening protocols for newborns and school-aged children … or virtually any other area of the field.
Consider treating your blog as an interactive newsletter. That is, write a blog post and email your list (clients, colleagues, friends, and others) that a new item has been posted. Tell them the subject of the post, give them a hyperlink to it, encourage them to leave a comment, and suggest that they let others know about your blog. Keep the discussion going when you get comments by responding to them.
What else can you do with your blog? Use it as a way to collect customer feedback. Do an informal survey. Add a link to an RSS feed service. Include an event calendar. The possibilities are endless. Keep your focus on fostering and nurturing relationships that will further your business in an organic way and always, always make sure your blog and website are linked.
Facebook and Its Relatives
Facebook is just one of the many social networking sites on the Internet. Other well known ones include Ning, MySpace, and LinkedIn. Some sites, like Facebook and MySpace, have a broad focus. Others, like the business-focused LinkedIn, are specific in focus. What they all have to offer is the opportunity to touch more people than you could ever touch on your own, no matter how many networking groups you belong to.
Some sites, like Facebook, provide the opportunity to add a customized page you can use to promote a business. Facebook, Ning, LinkedIn, and other sites also allow the creation of groups (such as groups focused on the field of audiology). By joining these groups, you connect with a virtual network of colleagues. You also become more visible to potential clients who need your services.
And You Don’t Have to Drive to an Event
Not only does Web 2.0 impact the possibilities for relationship marketing in the 21st century, but it allows you do it from your office or home instead of attending meetings and events. Time is precious, fuel is expensive, and the options for networking are many. By spending just a bit of that precious time and only enough juice to power your Internet connection, you can market your business, deepen your relationships with clients and colleagues, and reach potential customers who might never find you otherwise.
Of course, like all relationship marketing, it takes good will, time, and a great product or service to win customers. But your customers are out there—and they are probably online right now.
Jb Chicago’S Puzzle Piece #3: Reaching An Audience
Posted by Jon in Wordpress And Facebook on January 20, 2010
Once you have completed the setup, it is time to put these sites to work. Below you will find the recommended sites, their uses and the recommended steps you can take to get things rollin’.
MySpace: do not disregard this site – you may not see it as your target audience, but with over 68 million people visiting a month, can you afford to ignore it?
This site has heavy traffic in terms of music and visual arts — interactivity is a huge part of its success. If you have videos or graphic design work, this is the perfect place to display it. Make sure your profile contains a link to your company site. Find friends by searching by name, e-mail address or display name. Expand your network by searching profiles for people with similar interests, and perusing groups applicable to your business.
• Maintain a personality on the site by updating your material often (at least twice a week), joining groups and conversing with people who take an interest in your posts.
Facebook: this site is perfect for grabbing the attention of educated professionals.
To reach out, you can import your contacts from Outlook, import your AIM buddy list or Windows Live contacts, or search via a specific school or company. The site will also recommend new connections based on your own network and information. Make sure your profile contains a link to your company site. Post new material at least twice a week, and join and participate in groups. Use the events, photos and notes features whenever possible to keep your page current. Create a business page in addition to your personal page by simply clicking on “Advertising” at the bottom of any Facebook page, then “pages,” and “create a page.” We recommend creating a company page with an interesting, catchy angle. Have your creative topic be the name of the page, and your company’s name the secondary title.
LinkedIn: This is the go-to site for when you want to reach a skilled audience, as it allows networking among professionals.
Find connections by importing your e-mail/address book connections. Also, once you enter your company information, the site will recommend new contacts. Make sure your profile contains a link to your company site. Maintain a presence by joining relative groups and participating in the questions and answers section. Pose thoughtful questions, and only answer when you truly have something helpful to provide. Browse this section regularly. Other apps allow you to upload and share presentations, collect data for polls and more.
You Tube: use this site for viral marketing.
Post videos your company has created to an audience of millions. Be sure to link back to your website or embed it in your site or blog – this directs viewers back to your company.
Flickr: Share visual content in a way that engages viewers.
Upload pictures and videos to share with your audience. You can organize and tag them, which makes them easier for others to find. Join groups and create new contacts as you become more involved in the site.
Twitter: This is a hugely popular service that is not going away any time soon. It is the best vehicle for frequency outreach and reaching the masses. It truly is the billboard advertising of today – minus the cost.
Finding a market
Twitter has search capabilities, so use them – find people you know, people you think sound interesting and people you think want to hear what you’re all about. Research shows about 15 percent of the people you follow will then follow you. Tweet using the budurl service so you can track readership numbers.
Fixing the numbers
Once you have a base of followers/followees, use Twellow.com to find industry-specific people to follow. Employ the Twubble service (http://www.crazybob.org/twubble/) to expand your circle. It searches your friends’ friends and suggests new twitterers for you to follow. Remember, it’s quality, not quantity. Twitter Karma gives you a full list of who you follow and who follows you, so you can see how they compare. You can filter the results in different ways and it shows you how your numbers are stacking up so you can do some purging if need be.
Blogger: there are many blogging sites out there (WordPress, Blogdrive, LiveJournal), but Blogger is our personal fave.
Use your blog to create personal brands, which can then in turn add value and credibility to the corporate brand. Make the content useful and entertaining. Do not simply blog about company achievements – make the copy personable, and give readers a reason to return. Make your blog title catchy and your headlines creative. Keep is short and sweet. Include links and keywords.
Add the “Add This” function to your blog. This will allow others to share your posts.
1. First, log into addthis.com and click on “Get Your Button.”
2. Select the options you want. For our purposes, we selected the following options: What kind of button? Sharing/bookmarking. Where? On a blog. Performing platform? Blogger
3. Open a new tab for blogger. Log in and click on “View blog.”
4. Select “customize,” then “edit HTML.”
5. Click on “expand widget templates.”
6. Go back to the AddThis tab and copy the code you were given for your blog.
7. Return to the tab that contains your blog. Insert that code directly after tag within your blog’s HTML.
8. Save your settings. Now the AddThis button will appear after every blog post you write.
Add the Simplaris Blogcast application to your Facebook account. Search for and add the application within Facebook.
1. Search for and add the application within Facebook
2. Within the settings, add your blogspot address.
3. Recommended settings: times automatic, one paragraph, send to my blog, show pictures
Note: If you use Blogger, you cannot have ping.fm update your blog on Facebook. Instead, download the Simplaris Blogcast app in Facebook using the above suggestions and your friends will be alerted when you create a new post.
Jb Chicago’S Puzzle Piece #3: Reaching An Audience
Posted by Jon in Wordpress And Facebook on January 20, 2010
Once you have completed the setup, it is time to put these sites to work. Below you will find the recommended sites, their uses and the recommended steps you can take to get things rollin’.
MySpace: do not disregard this site – you may not see it as your target audience, but with over 68 million people visiting a month, can you afford to ignore it?
This site has heavy traffic in terms of music and visual arts — interactivity is a huge part of its success. If you have videos or graphic design work, this is the perfect place to display it. Make sure your profile contains a link to your company site. Find friends by searching by name, e-mail address or display name. Expand your network by searching profiles for people with similar interests, and perusing groups applicable to your business.
• Maintain a personality on the site by updating your material often (at least twice a week), joining groups and conversing with people who take an interest in your posts.
Facebook: this site is perfect for grabbing the attention of educated professionals.
To reach out, you can import your contacts from Outlook, import your AIM buddy list or Windows Live contacts, or search via a specific school or company. The site will also recommend new connections based on your own network and information. Make sure your profile contains a link to your company site. Post new material at least twice a week, and join and participate in groups. Use the events, photos and notes features whenever possible to keep your page current. Create a business page in addition to your personal page by simply clicking on “Advertising” at the bottom of any Facebook page, then “pages,” and “create a page.” We recommend creating a company page with an interesting, catchy angle. Have your creative topic be the name of the page, and your company’s name the secondary title.
LinkedIn: This is the go-to site for when you want to reach a skilled audience, as it allows networking among professionals.
Find connections by importing your e-mail/address book connections. Also, once you enter your company information, the site will recommend new contacts. Make sure your profile contains a link to your company site. Maintain a presence by joining relative groups and participating in the questions and answers section. Pose thoughtful questions, and only answer when you truly have something helpful to provide. Browse this section regularly. Other apps allow you to upload and share presentations, collect data for polls and more.
You Tube: use this site for viral marketing.
Post videos your company has created to an audience of millions. Be sure to link back to your website or embed it in your site or blog – this directs viewers back to your company.
Flickr: Share visual content in a way that engages viewers.
Upload pictures and videos to share with your audience. You can organize and tag them, which makes them easier for others to find. Join groups and create new contacts as you become more involved in the site.
Twitter: This is a hugely popular service that is not going away any time soon. It is the best vehicle for frequency outreach and reaching the masses. It truly is the billboard advertising of today – minus the cost.
Finding a market
Twitter has search capabilities, so use them – find people you know, people you think sound interesting and people you think want to hear what you’re all about. Research shows about 15 percent of the people you follow will then follow you. Tweet using the budurl service so you can track readership numbers.
Fixing the numbers
Once you have a base of followers/followees, use Twellow.com to find industry-specific people to follow. Employ the Twubble service (http://www.crazybob.org/twubble/) to expand your circle. It searches your friends’ friends and suggests new twitterers for you to follow. Remember, it’s quality, not quantity. Twitter Karma gives you a full list of who you follow and who follows you, so you can see how they compare. You can filter the results in different ways and it shows you how your numbers are stacking up so you can do some purging if need be.
Blogger: there are many blogging sites out there (WordPress, Blogdrive, LiveJournal), but Blogger is our personal fave.
Use your blog to create personal brands, which can then in turn add value and credibility to the corporate brand. Make the content useful and entertaining. Do not simply blog about company achievements – make the copy personable, and give readers a reason to return. Make your blog title catchy and your headlines creative. Keep is short and sweet. Include links and keywords.
Add the “Add This” function to your blog. This will allow others to share your posts.
1. First, log into addthis.com and click on “Get Your Button.”
2. Select the options you want. For our purposes, we selected the following options: What kind of button? Sharing/bookmarking. Where? On a blog. Performing platform? Blogger
3. Open a new tab for blogger. Log in and click on “View blog.”
4. Select “customize,” then “edit HTML.”
5. Click on “expand widget templates.”
6. Go back to the AddThis tab and copy the code you were given for your blog.
7. Return to the tab that contains your blog. Insert that code directly after tag within your blog’s HTML.
8. Save your settings. Now the AddThis button will appear after every blog post you write.
Add the Simplaris Blogcast application to your Facebook account. Search for and add the application within Facebook.
1. Search for and add the application within Facebook
2. Within the settings, add your blogspot address.
3. Recommended settings: times automatic, one paragraph, send to my blog, show pictures
Note: If you use Blogger, you cannot have ping.fm update your blog on Facebook. Instead, download the Simplaris Blogcast app in Facebook using the above suggestions and your friends will be alerted when you create a new post.
Jb Chicago’S Puzzle Piece #3: Reaching An Audience
Posted by Jon in Wordpress And Facebook on January 20, 2010
Once you have completed the setup, it is time to put these sites to work. Below you will find the recommended sites, their uses and the recommended steps you can take to get things rollin’.
MySpace: do not disregard this site – you may not see it as your target audience, but with over 68 million people visiting a month, can you afford to ignore it?
This site has heavy traffic in terms of music and visual arts — interactivity is a huge part of its success. If you have videos or graphic design work, this is the perfect place to display it. Make sure your profile contains a link to your company site. Find friends by searching by name, e-mail address or display name. Expand your network by searching profiles for people with similar interests, and perusing groups applicable to your business.
• Maintain a personality on the site by updating your material often (at least twice a week), joining groups and conversing with people who take an interest in your posts.
Facebook: this site is perfect for grabbing the attention of educated professionals.
To reach out, you can import your contacts from Outlook, import your AIM buddy list or Windows Live contacts, or search via a specific school or company. The site will also recommend new connections based on your own network and information. Make sure your profile contains a link to your company site. Post new material at least twice a week, and join and participate in groups. Use the events, photos and notes features whenever possible to keep your page current. Create a business page in addition to your personal page by simply clicking on “Advertising” at the bottom of any Facebook page, then “pages,” and “create a page.” We recommend creating a company page with an interesting, catchy angle. Have your creative topic be the name of the page, and your company’s name the secondary title.
LinkedIn: This is the go-to site for when you want to reach a skilled audience, as it allows networking among professionals.
Find connections by importing your e-mail/address book connections. Also, once you enter your company information, the site will recommend new contacts. Make sure your profile contains a link to your company site. Maintain a presence by joining relative groups and participating in the questions and answers section. Pose thoughtful questions, and only answer when you truly have something helpful to provide. Browse this section regularly. Other apps allow you to upload and share presentations, collect data for polls and more.
You Tube: use this site for viral marketing.
Post videos your company has created to an audience of millions. Be sure to link back to your website or embed it in your site or blog – this directs viewers back to your company.
Flickr: Share visual content in a way that engages viewers.
Upload pictures and videos to share with your audience. You can organize and tag them, which makes them easier for others to find. Join groups and create new contacts as you become more involved in the site.
Twitter: This is a hugely popular service that is not going away any time soon. It is the best vehicle for frequency outreach and reaching the masses. It truly is the billboard advertising of today – minus the cost.
Finding a market
Twitter has search capabilities, so use them – find people you know, people you think sound interesting and people you think want to hear what you’re all about. Research shows about 15 percent of the people you follow will then follow you. Tweet using the budurl service so you can track readership numbers.
Fixing the numbers
Once you have a base of followers/followees, use Twellow.com to find industry-specific people to follow. Employ the Twubble service (http://www.crazybob.org/twubble/) to expand your circle. It searches your friends’ friends and suggests new twitterers for you to follow. Remember, it’s quality, not quantity. Twitter Karma gives you a full list of who you follow and who follows you, so you can see how they compare. You can filter the results in different ways and it shows you how your numbers are stacking up so you can do some purging if need be.
Blogger: there are many blogging sites out there (WordPress, Blogdrive, LiveJournal), but Blogger is our personal fave.
Use your blog to create personal brands, which can then in turn add value and credibility to the corporate brand. Make the content useful and entertaining. Do not simply blog about company achievements – make the copy personable, and give readers a reason to return. Make your blog title catchy and your headlines creative. Keep is short and sweet. Include links and keywords.
Add the “Add This” function to your blog. This will allow others to share your posts.
1. First, log into addthis.com and click on “Get Your Button.”
2. Select the options you want. For our purposes, we selected the following options: What kind of button? Sharing/bookmarking. Where? On a blog. Performing platform? Blogger
3. Open a new tab for blogger. Log in and click on “View blog.”
4. Select “customize,” then “edit HTML.”
5. Click on “expand widget templates.”
6. Go back to the AddThis tab and copy the code you were given for your blog.
7. Return to the tab that contains your blog. Insert that code directly after tag within your blog’s HTML.
8. Save your settings. Now the AddThis button will appear after every blog post you write.
Add the Simplaris Blogcast application to your Facebook account. Search for and add the application within Facebook.
1. Search for and add the application within Facebook
2. Within the settings, add your blogspot address.
3. Recommended settings: times automatic, one paragraph, send to my blog, show pictures
Note: If you use Blogger, you cannot have ping.fm update your blog on Facebook. Instead, download the Simplaris Blogcast app in Facebook using the above suggestions and your friends will be alerted when you create a new post.
Jb Chicago’S Puzzle Piece #3: Reaching An Audience
Posted by Jon in Wordpress And Facebook on January 19, 2010
Once you have completed the setup, it is time to put these sites to work. Below you will find the recommended sites, their uses and the recommended steps you can take to get things rollin’.
MySpace: do not disregard this site – you may not see it as your target audience, but with over 68 million people visiting a month, can you afford to ignore it?
This site has heavy traffic in terms of music and visual arts — interactivity is a huge part of its success. If you have videos or graphic design work, this is the perfect place to display it. Make sure your profile contains a link to your company site. Find friends by searching by name, e-mail address or display name. Expand your network by searching profiles for people with similar interests, and perusing groups applicable to your business.
• Maintain a personality on the site by updating your material often (at least twice a week), joining groups and conversing with people who take an interest in your posts.
Facebook: this site is perfect for grabbing the attention of educated professionals.
To reach out, you can import your contacts from Outlook, import your AIM buddy list or Windows Live contacts, or search via a specific school or company. The site will also recommend new connections based on your own network and information. Make sure your profile contains a link to your company site. Post new material at least twice a week, and join and participate in groups. Use the events, photos and notes features whenever possible to keep your page current. Create a business page in addition to your personal page by simply clicking on “Advertising” at the bottom of any Facebook page, then “pages,” and “create a page.” We recommend creating a company page with an interesting, catchy angle. Have your creative topic be the name of the page, and your company’s name the secondary title.
LinkedIn: This is the go-to site for when you want to reach a skilled audience, as it allows networking among professionals.
Find connections by importing your e-mail/address book connections. Also, once you enter your company information, the site will recommend new contacts. Make sure your profile contains a link to your company site. Maintain a presence by joining relative groups and participating in the questions and answers section. Pose thoughtful questions, and only answer when you truly have something helpful to provide. Browse this section regularly. Other apps allow you to upload and share presentations, collect data for polls and more.
You Tube: use this site for viral marketing.
Post videos your company has created to an audience of millions. Be sure to link back to your website or embed it in your site or blog – this directs viewers back to your company.
Flickr: Share visual content in a way that engages viewers.
Upload pictures and videos to share with your audience. You can organize and tag them, which makes them easier for others to find. Join groups and create new contacts as you become more involved in the site.
Twitter: This is a hugely popular service that is not going away any time soon. It is the best vehicle for frequency outreach and reaching the masses. It truly is the billboard advertising of today – minus the cost.
Finding a market
Twitter has search capabilities, so use them – find people you know, people you think sound interesting and people you think want to hear what you’re all about. Research shows about 15 percent of the people you follow will then follow you. Tweet using the budurl service so you can track readership numbers.
Fixing the numbers
Once you have a base of followers/followees, use Twellow.com to find industry-specific people to follow. Employ the Twubble service (http://www.crazybob.org/twubble/) to expand your circle. It searches your friends’ friends and suggests new twitterers for you to follow. Remember, it’s quality, not quantity. Twitter Karma gives you a full list of who you follow and who follows you, so you can see how they compare. You can filter the results in different ways and it shows you how your numbers are stacking up so you can do some purging if need be.
Blogger: there are many blogging sites out there (WordPress, Blogdrive, LiveJournal), but Blogger is our personal fave.
Use your blog to create personal brands, which can then in turn add value and credibility to the corporate brand. Make the content useful and entertaining. Do not simply blog about company achievements – make the copy personable, and give readers a reason to return. Make your blog title catchy and your headlines creative. Keep is short and sweet. Include links and keywords.
Add the “Add This” function to your blog. This will allow others to share your posts.
1. First, log into addthis.com and click on “Get Your Button.”
2. Select the options you want. For our purposes, we selected the following options: What kind of button? Sharing/bookmarking. Where? On a blog. Performing platform? Blogger
3. Open a new tab for blogger. Log in and click on “View blog.”
4. Select “customize,” then “edit HTML.”
5. Click on “expand widget templates.”
6. Go back to the AddThis tab and copy the code you were given for your blog.
7. Return to the tab that contains your blog. Insert that code directly after tag within your blog’s HTML.
8. Save your settings. Now the AddThis button will appear after every blog post you write.
Add the Simplaris Blogcast application to your Facebook account. Search for and add the application within Facebook.
1. Search for and add the application within Facebook
2. Within the settings, add your blogspot address.
3. Recommended settings: times automatic, one paragraph, send to my blog, show pictures
Note: If you use Blogger, you cannot have ping.fm update your blog on Facebook. Instead, download the Simplaris Blogcast app in Facebook using the above suggestions and your friends will be alerted when you create a new post.
Getting Started In Network Marketing & MLM
Posted by Jon in Wordpress And Facebook on January 18, 2010
My first year in the MLM & Network Marketing Industry was basically spent running in circles trying to figure out what systems worked and what it was about these systems that made them work. What I discovered after spending over $20K on my marketing education was: Nearly every strategy I was being educated in would be effective with the odd exemption of course and all I had to do was remember to remind myself of the 2 primary elements that you get paid to do in any business where your success is based around sales, which would be just about any business… “Right”
Retail: (Synonyms: advertise, barter, display, exchange, merchandise, offer for sale, retail, vend, wholesale)
Recruit: (augment, better, build up, call to arms, call up, deliver, draft, engage, enlist, enroll, fill up, find human resources, gain, impress, improve, induct, levy, mobilize, muster, obtain, procure, proselytize, raise, reanimate, recoup, recover, recuperate, refresh, regain, reinforce, renew, repair, replenish, repossess, restore, retrieve, revive, round up, select, sign on, sign up, store up, strengthen, supply, take in, take on, win over)
Of course it goes deeper than just this, but if you place these 2 goals at the top of your list before you get to work every day then your on your way. Sounds easy right… Now just take a few minutes and think, what is it you will have to do to achieve this
There has been a lot and still is a lot of weight being focused on the 3 foot rule where people are saying that making a list of friends and family, placing flyers on windscreens in parking lots, attempting to pitch anyone that comes within 3ft or less of you; spending hrs on the phone cold calling people and holding meetings at home and in hotels all over the country is simply not the way to do business these days.
That’s NOT to say that these methods don’t still work (because there are still a lot of people using this method and having success) the question is, how much spare time would you really have? This method takes real commitment and those that are succeeding using it are truly working long and hard for their success. do. Personally I hated every second of it so I went looking for better ways.
Network Marketing & MLM Speed Bumps.
Pay Per Click (PPC) Marketing
Don’t mis-interperate me here guy’s PPC is an extremely mighty tool to use but… As you learn, you’ll hear about the guy’s that love using Pay Per Click (PPC) to push traffic (Recruit & Retail) Guys; trust me on this one Don’t try using adwords or PPC without first getting educated in all the pitfalls and traps that will drain your PPC budget quicker than your lawn grows in the tropical Queensland summer, if you dont fully understand adwords. My first few months in PPC equaled thousands of dollars of crazy wasted money with my leads costing way more than I was making, because I didnt grasp adwords and the penalities that were costing me heaps driving my bid prices up. I finally came to my senses and invested in training from the experts. I kept thinking that tomorrow would be different but tomorrow would come and go and the results would linger the same.
My Advice: You Absolutely Positively Have To Understand Adwords Before You Dive In And Throw A Single Penny At It.
As you continue to dig around the internet searching for ways to (Retail & Recruit) It’s likely that you will come across some people that recommend buying lists. When you come across these people there are certain steps that you will need to take (BIG FAST ONES) Been there done that… TURN & RUN OK. I’ll be honest with you here, I had been warned about these lists but I still had a go at them against my better judgment. The warnings I had received were absolutely true.
You will no doubt find sites that offer free advertising where you build credits by viewing other people’s offers and Business Opportunities. Can you guess… Yep! Been there done that too.
when I did manage to get some leads this way the quality wasn’t very high and I quickly came to realize that you would spend a lot of valuable time on these sites either going through and having the page open for the required amount of time then moving as quickly as possible to the next to build your credits up so that you could continue to advertise your opportunity. Then if something did catch your eye it wouldn’t be long before something else turned up that distracted your attention. Do you see how this goes… Way too much stuff going through your head and the clock continues ticking away as your (Recruit & Retail) time vanishes for another day.
Do you think all the other people using this method are any different? Of course you could pay to advertise on these sites and then you save time because you don’t have to go and open other ads to build your credits, but … do you honestly think the majority of people doing this are really looking for a business opportunity or just trying to advertise their own? There are so many better ways.
I was looking for the magic bullett and trying all sorts of tactics to get people to see what I had to offer and I was missing one of the most crucial pieces of the puzzle while I ran in circles. It’s a really big piece of the puzzle I call the Fundamental Centerpiece and it belongs right near the heart of everything. Visualize a puzzle where YOU have to make each piece as you go, you can’t start at a corner and build from here because the only portion YOU have is YOU, so what is the next piece.
I’m not trying to take credit for coming up with this on my own, remember I did spend over $20K on training but amidst all that education I had been overlooking the one critical dynamic that would make all the difference in my Network Marketing & MLM success. (It was Fundamentals) You could say; I was revving the engine but going nowhere because I hadn’t selected a gear yet.
In order to get sales you need traffic; in order to get traffic you need exposure; to get exposure you need to spend money on advertising right? … (Wrong!)
So how do you get exposure without spending.
The answer is simple, (Search Engines) Not PPC, at least not yet ok. Here is where the Fundamentals come in. How are you going to go and search for information to learn marketing strategies for Network Marketing & MLM, your going to head over to google or yahoo search engines… right.
Now you type you’re your keyword in the search engine and hit enter; what do you find more often than not? Over and over againyou will find an article that someone has written that is specific to that particular keyword… right!
Article Marketing is an Extremely Powerful Tool that has the potential to drive massive amounts of traffic to you and your opportunity. What does google and yahoo search engines love?
Just like us humans google loves to read new content, so how do you let google know that you have just made some interesting new content for the spiders to come and read.
One Word – Wordpress Blog, ok that’s two words, but did you know that wordpress comes with a ping function that instantly sends google and other search engines and sites whats known as a ping that will instantly tell them that you have just updated your content and over time provided you are committed and make daily and regular updates your articles and subject matter are going to get elevated rankings in the engines giving you better exposure. Wordpress also comes with a bunch of other really cool marketing plugins that allow you to update Facebook, Myspace, Digg, Youtube and countless other Social Media, Bookmarking sites with the click of a mouse allowing you to (Retail & Recruit) effectively and fit 24hrs of marketing work into just a couple of hrs per day.
Jb Chicago’S Puzzle Piece #3: Reaching An Audience
Posted by Jon in Wordpress And Facebook on January 18, 2010
Once you have completed the setup, it is time to put these sites to work. Below you will find the recommended sites, their uses and the recommended steps you can take to get things rollin’.
MySpace: do not disregard this site – you may not see it as your target audience, but with over 68 million people visiting a month, can you afford to ignore it?
This site has heavy traffic in terms of music and visual arts — interactivity is a huge part of its success. If you have videos or graphic design work, this is the perfect place to display it. Make sure your profile contains a link to your company site. Find friends by searching by name, e-mail address or display name. Expand your network by searching profiles for people with similar interests, and perusing groups applicable to your business.
• Maintain a personality on the site by updating your material often (at least twice a week), joining groups and conversing with people who take an interest in your posts.
Facebook: this site is perfect for grabbing the attention of educated professionals.
To reach out, you can import your contacts from Outlook, import your AIM buddy list or Windows Live contacts, or search via a specific school or company. The site will also recommend new connections based on your own network and information. Make sure your profile contains a link to your company site. Post new material at least twice a week, and join and participate in groups. Use the events, photos and notes features whenever possible to keep your page current. Create a business page in addition to your personal page by simply clicking on “Advertising” at the bottom of any Facebook page, then “pages,” and “create a page.” We recommend creating a company page with an interesting, catchy angle. Have your creative topic be the name of the page, and your company’s name the secondary title.
LinkedIn: This is the go-to site for when you want to reach a skilled audience, as it allows networking among professionals.
Find connections by importing your e-mail/address book connections. Also, once you enter your company information, the site will recommend new contacts. Make sure your profile contains a link to your company site. Maintain a presence by joining relative groups and participating in the questions and answers section. Pose thoughtful questions, and only answer when you truly have something helpful to provide. Browse this section regularly. Other apps allow you to upload and share presentations, collect data for polls and more.
You Tube: use this site for viral marketing.
Post videos your company has created to an audience of millions. Be sure to link back to your website or embed it in your site or blog – this directs viewers back to your company.
Flickr: Share visual content in a way that engages viewers.
Upload pictures and videos to share with your audience. You can organize and tag them, which makes them easier for others to find. Join groups and create new contacts as you become more involved in the site.
Twitter: This is a hugely popular service that is not going away any time soon. It is the best vehicle for frequency outreach and reaching the masses. It truly is the billboard advertising of today – minus the cost.
Finding a market
Twitter has search capabilities, so use them – find people you know, people you think sound interesting and people you think want to hear what you’re all about. Research shows about 15 percent of the people you follow will then follow you. Tweet using the budurl service so you can track readership numbers.
Fixing the numbers
Once you have a base of followers/followees, use Twellow.com to find industry-specific people to follow. Employ the Twubble service (http://www.crazybob.org/twubble/) to expand your circle. It searches your friends’ friends and suggests new twitterers for you to follow. Remember, it’s quality, not quantity. Twitter Karma gives you a full list of who you follow and who follows you, so you can see how they compare. You can filter the results in different ways and it shows you how your numbers are stacking up so you can do some purging if need be.
Blogger: there are many blogging sites out there (WordPress, Blogdrive, LiveJournal), but Blogger is our personal fave.
Use your blog to create personal brands, which can then in turn add value and credibility to the corporate brand. Make the content useful and entertaining. Do not simply blog about company achievements – make the copy personable, and give readers a reason to return. Make your blog title catchy and your headlines creative. Keep is short and sweet. Include links and keywords.
Add the “Add This” function to your blog. This will allow others to share your posts.
1. First, log into addthis.com and click on “Get Your Button.”
2. Select the options you want. For our purposes, we selected the following options: What kind of button? Sharing/bookmarking. Where? On a blog. Performing platform? Blogger
3. Open a new tab for blogger. Log in and click on “View blog.”
4. Select “customize,” then “edit HTML.”
5. Click on “expand widget templates.”
6. Go back to the AddThis tab and copy the code you were given for your blog.
7. Return to the tab that contains your blog. Insert that code directly after tag within your blog’s HTML.
8. Save your settings. Now the AddThis button will appear after every blog post you write.
Add the Simplaris Blogcast application to your Facebook account. Search for and add the application within Facebook.
1. Search for and add the application within Facebook
2. Within the settings, add your blogspot address.
3. Recommended settings: times automatic, one paragraph, send to my blog, show pictures
Note: If you use Blogger, you cannot have ping.fm update your blog on Facebook. Instead, download the Simplaris Blogcast app in Facebook using the above suggestions and your friends will be alerted when you create a new post.
Getting Started In Network Marketing & MLM
Posted by Jon in Wordpress And Facebook on January 18, 2010
My first year in the MLM & Network Marketing Industry was basically spent running in circles trying to figure out what systems worked and what it was about these systems that made them work. What I discovered after spending over $20K on my marketing education was: Nearly every strategy I was being educated in would be effective with the odd exemption of course and all I had to do was remember to remind myself of the 2 primary elements that you get paid to do in any business where your success is based around sales, which would be just about any business… “Right”
Retail: (Synonyms: advertise, barter, display, exchange, merchandise, offer for sale, retail, vend, wholesale)
Recruit: (augment, better, build up, call to arms, call up, deliver, draft, engage, enlist, enroll, fill up, find human resources, gain, impress, improve, induct, levy, mobilize, muster, obtain, procure, proselytize, raise, reanimate, recoup, recover, recuperate, refresh, regain, reinforce, renew, repair, replenish, repossess, restore, retrieve, revive, round up, select, sign on, sign up, store up, strengthen, supply, take in, take on, win over)
Of course it goes deeper than just this, but if you place these 2 goals at the top of your list before you get to work every day then your on your way. Sounds easy right… Now just take a few minutes and think, what is it you will have to do to achieve this
There has been a lot and still is a lot of weight being focused on the 3 foot rule where people are saying that making a list of friends and family, placing flyers on windscreens in parking lots, attempting to pitch anyone that comes within 3ft or less of you; spending hrs on the phone cold calling people and holding meetings at home and in hotels all over the country is simply not the way to do business these days.
That’s NOT to say that these methods don’t still work (because there are still a lot of people using this method and having success) the question is, how much spare time would you really have? This method takes real commitment and those that are succeeding using it are truly working long and hard for their success. do. Personally I hated every second of it so I went looking for better ways.
Network Marketing & MLM Speed Bumps.
Pay Per Click (PPC) Marketing
Don’t mis-interperate me here guy’s PPC is an extremely mighty tool to use but… As you learn, you’ll hear about the guy’s that love using Pay Per Click (PPC) to push traffic (Recruit & Retail) Guys; trust me on this one Don’t try using adwords or PPC without first getting educated in all the pitfalls and traps that will drain your PPC budget quicker than your lawn grows in the tropical Queensland summer, if you dont fully understand adwords. My first few months in PPC equaled thousands of dollars of crazy wasted money with my leads costing way more than I was making, because I didnt grasp adwords and the penalities that were costing me heaps driving my bid prices up. I finally came to my senses and invested in training from the experts. I kept thinking that tomorrow would be different but tomorrow would come and go and the results would linger the same.
My Advice: You Absolutely Positively Have To Understand Adwords Before You Dive In And Throw A Single Penny At It.
As you continue to dig around the internet searching for ways to (Retail & Recruit) It’s likely that you will come across some people that recommend buying lists. When you come across these people there are certain steps that you will need to take (BIG FAST ONES) Been there done that… TURN & RUN OK. I’ll be honest with you here, I had been warned about these lists but I still had a go at them against my better judgment. The warnings I had received were absolutely true.
You will no doubt find sites that offer free advertising where you build credits by viewing other people’s offers and Business Opportunities. Can you guess… Yep! Been there done that too.
when I did manage to get some leads this way the quality wasn’t very high and I quickly came to realize that you would spend a lot of valuable time on these sites either going through and having the page open for the required amount of time then moving as quickly as possible to the next to build your credits up so that you could continue to advertise your opportunity. Then if something did catch your eye it wouldn’t be long before something else turned up that distracted your attention. Do you see how this goes… Way too much stuff going through your head and the clock continues ticking away as your (Recruit & Retail) time vanishes for another day.
Do you think all the other people using this method are any different? Of course you could pay to advertise on these sites and then you save time because you don’t have to go and open other ads to build your credits, but … do you honestly think the majority of people doing this are really looking for a business opportunity or just trying to advertise their own? There are so many better ways.
I was looking for the magic bullett and trying all sorts of tactics to get people to see what I had to offer and I was missing one of the most crucial pieces of the puzzle while I ran in circles. It’s a really big piece of the puzzle I call the Fundamental Centerpiece and it belongs right near the heart of everything. Visualize a puzzle where YOU have to make each piece as you go, you can’t start at a corner and build from here because the only portion YOU have is YOU, so what is the next piece.
I’m not trying to take credit for coming up with this on my own, remember I did spend over $20K on training but amidst all that education I had been overlooking the one critical dynamic that would make all the difference in my Network Marketing & MLM success. (It was Fundamentals) You could say; I was revving the engine but going nowhere because I hadn’t selected a gear yet.
In order to get sales you need traffic; in order to get traffic you need exposure; to get exposure you need to spend money on advertising right? … (Wrong!)
So how do you get exposure without spending.
The answer is simple, (Search Engines) Not PPC, at least not yet ok. Here is where the Fundamentals come in. How are you going to go and search for information to learn marketing strategies for Network Marketing & MLM, your going to head over to google or yahoo search engines… right.
Now you type you’re your keyword in the search engine and hit enter; what do you find more often than not? Over and over againyou will find an article that someone has written that is specific to that particular keyword… right!
Article Marketing is an Extremely Powerful Tool that has the potential to drive massive amounts of traffic to you and your opportunity. What does google and yahoo search engines love?
Just like us humans google loves to read new content, so how do you let google know that you have just made some interesting new content for the spiders to come and read.
One Word – Wordpress Blog, ok that’s two words, but did you know that wordpress comes with a ping function that instantly sends google and other search engines and sites whats known as a ping that will instantly tell them that you have just updated your content and over time provided you are committed and make daily and regular updates your articles and subject matter are going to get elevated rankings in the engines giving you better exposure. Wordpress also comes with a bunch of other really cool marketing plugins that allow you to update Facebook, Myspace, Digg, Youtube and countless other Social Media, Bookmarking sites with the click of a mouse allowing you to (Retail & Recruit) effectively and fit 24hrs of marketing work into just a couple of hrs per day.
Jb Chicago’S Puzzle Piece #3: Reaching An Audience
Posted by Jon in Wordpress And Facebook on January 18, 2010
Once you have completed the setup, it is time to put these sites to work. Below you will find the recommended sites, their uses and the recommended steps you can take to get things rollin’.
MySpace: do not disregard this site – you may not see it as your target audience, but with over 68 million people visiting a month, can you afford to ignore it?
This site has heavy traffic in terms of music and visual arts — interactivity is a huge part of its success. If you have videos or graphic design work, this is the perfect place to display it. Make sure your profile contains a link to your company site. Find friends by searching by name, e-mail address or display name. Expand your network by searching profiles for people with similar interests, and perusing groups applicable to your business.
• Maintain a personality on the site by updating your material often (at least twice a week), joining groups and conversing with people who take an interest in your posts.
Facebook: this site is perfect for grabbing the attention of educated professionals.
To reach out, you can import your contacts from Outlook, import your AIM buddy list or Windows Live contacts, or search via a specific school or company. The site will also recommend new connections based on your own network and information. Make sure your profile contains a link to your company site. Post new material at least twice a week, and join and participate in groups. Use the events, photos and notes features whenever possible to keep your page current. Create a business page in addition to your personal page by simply clicking on “Advertising” at the bottom of any Facebook page, then “pages,” and “create a page.” We recommend creating a company page with an interesting, catchy angle. Have your creative topic be the name of the page, and your company’s name the secondary title.
LinkedIn: This is the go-to site for when you want to reach a skilled audience, as it allows networking among professionals.
Find connections by importing your e-mail/address book connections. Also, once you enter your company information, the site will recommend new contacts. Make sure your profile contains a link to your company site. Maintain a presence by joining relative groups and participating in the questions and answers section. Pose thoughtful questions, and only answer when you truly have something helpful to provide. Browse this section regularly. Other apps allow you to upload and share presentations, collect data for polls and more.
You Tube: use this site for viral marketing.
Post videos your company has created to an audience of millions. Be sure to link back to your website or embed it in your site or blog – this directs viewers back to your company.
Flickr: Share visual content in a way that engages viewers.
Upload pictures and videos to share with your audience. You can organize and tag them, which makes them easier for others to find. Join groups and create new contacts as you become more involved in the site.
Twitter: This is a hugely popular service that is not going away any time soon. It is the best vehicle for frequency outreach and reaching the masses. It truly is the billboard advertising of today – minus the cost.
Finding a market
Twitter has search capabilities, so use them – find people you know, people you think sound interesting and people you think want to hear what you’re all about. Research shows about 15 percent of the people you follow will then follow you. Tweet using the budurl service so you can track readership numbers.
Fixing the numbers
Once you have a base of followers/followees, use Twellow.com to find industry-specific people to follow. Employ the Twubble service (http://www.crazybob.org/twubble/) to expand your circle. It searches your friends’ friends and suggests new twitterers for you to follow. Remember, it’s quality, not quantity. Twitter Karma gives you a full list of who you follow and who follows you, so you can see how they compare. You can filter the results in different ways and it shows you how your numbers are stacking up so you can do some purging if need be.
Blogger: there are many blogging sites out there (WordPress, Blogdrive, LiveJournal), but Blogger is our personal fave.
Use your blog to create personal brands, which can then in turn add value and credibility to the corporate brand. Make the content useful and entertaining. Do not simply blog about company achievements – make the copy personable, and give readers a reason to return. Make your blog title catchy and your headlines creative. Keep is short and sweet. Include links and keywords.
Add the “Add This” function to your blog. This will allow others to share your posts.
1. First, log into addthis.com and click on “Get Your Button.”
2. Select the options you want. For our purposes, we selected the following options: What kind of button? Sharing/bookmarking. Where? On a blog. Performing platform? Blogger
3. Open a new tab for blogger. Log in and click on “View blog.”
4. Select “customize,” then “edit HTML.”
5. Click on “expand widget templates.”
6. Go back to the AddThis tab and copy the code you were given for your blog.
7. Return to the tab that contains your blog. Insert that code directly after tag within your blog’s HTML.
8. Save your settings. Now the AddThis button will appear after every blog post you write.
Add the Simplaris Blogcast application to your Facebook account. Search for and add the application within Facebook.
1. Search for and add the application within Facebook
2. Within the settings, add your blogspot address.
3. Recommended settings: times automatic, one paragraph, send to my blog, show pictures
Note: If you use Blogger, you cannot have ping.fm update your blog on Facebook. Instead, download the Simplaris Blogcast app in Facebook using the above suggestions and your friends will be alerted when you create a new post.
Getting Started In Network Marketing & MLM
Posted by Jon in Wordpress And Facebook on January 18, 2010
My first year in the MLM & Network Marketing Industry was basically spent running in circles trying to figure out what systems worked and what it was about these systems that made them work. What I discovered after spending over $20K on my marketing education was: Nearly every strategy I was being educated in would be effective with the odd exemption of course and all I had to do was remember to remind myself of the 2 primary elements that you get paid to do in any business where your success is based around sales, which would be just about any business… “Right”
Retail: (Synonyms: advertise, barter, display, exchange, merchandise, offer for sale, retail, vend, wholesale)
Recruit: (augment, better, build up, call to arms, call up, deliver, draft, engage, enlist, enroll, fill up, find human resources, gain, impress, improve, induct, levy, mobilize, muster, obtain, procure, proselytize, raise, reanimate, recoup, recover, recuperate, refresh, regain, reinforce, renew, repair, replenish, repossess, restore, retrieve, revive, round up, select, sign on, sign up, store up, strengthen, supply, take in, take on, win over)
Of course it goes deeper than just this, but if you place these 2 goals at the top of your list before you get to work every day then your on your way. Sounds easy right… Now just take a few minutes and think, what is it you will have to do to achieve this
There has been a lot and still is a lot of weight being focused on the 3 foot rule where people are saying that making a list of friends and family, placing flyers on windscreens in parking lots, attempting to pitch anyone that comes within 3ft or less of you; spending hrs on the phone cold calling people and holding meetings at home and in hotels all over the country is simply not the way to do business these days.
That’s NOT to say that these methods don’t still work (because there are still a lot of people using this method and having success) the question is, how much spare time would you really have? This method takes real commitment and those that are succeeding using it are truly working long and hard for their success. do. Personally I hated every second of it so I went looking for better ways.
Network Marketing & MLM Speed Bumps.
Pay Per Click (PPC) Marketing
Don’t mis-interperate me here guy’s PPC is an extremely mighty tool to use but… As you learn, you’ll hear about the guy’s that love using Pay Per Click (PPC) to push traffic (Recruit & Retail) Guys; trust me on this one Don’t try using adwords or PPC without first getting educated in all the pitfalls and traps that will drain your PPC budget quicker than your lawn grows in the tropical Queensland summer, if you dont fully understand adwords. My first few months in PPC equaled thousands of dollars of crazy wasted money with my leads costing way more than I was making, because I didnt grasp adwords and the penalities that were costing me heaps driving my bid prices up. I finally came to my senses and invested in training from the experts. I kept thinking that tomorrow would be different but tomorrow would come and go and the results would linger the same.
My Advice: You Absolutely Positively Have To Understand Adwords Before You Dive In And Throw A Single Penny At It.
As you continue to dig around the internet searching for ways to (Retail & Recruit) It’s likely that you will come across some people that recommend buying lists. When you come across these people there are certain steps that you will need to take (BIG FAST ONES) Been there done that… TURN & RUN OK. I’ll be honest with you here, I had been warned about these lists but I still had a go at them against my better judgment. The warnings I had received were absolutely true.
You will no doubt find sites that offer free advertising where you build credits by viewing other people’s offers and Business Opportunities. Can you guess… Yep! Been there done that too.
when I did manage to get some leads this way the quality wasn’t very high and I quickly came to realize that you would spend a lot of valuable time on these sites either going through and having the page open for the required amount of time then moving as quickly as possible to the next to build your credits up so that you could continue to advertise your opportunity. Then if something did catch your eye it wouldn’t be long before something else turned up that distracted your attention. Do you see how this goes… Way too much stuff going through your head and the clock continues ticking away as your (Recruit & Retail) time vanishes for another day.
Do you think all the other people using this method are any different? Of course you could pay to advertise on these sites and then you save time because you don’t have to go and open other ads to build your credits, but … do you honestly think the majority of people doing this are really looking for a business opportunity or just trying to advertise their own? There are so many better ways.
I was looking for the magic bullett and trying all sorts of tactics to get people to see what I had to offer and I was missing one of the most crucial pieces of the puzzle while I ran in circles. It’s a really big piece of the puzzle I call the Fundamental Centerpiece and it belongs right near the heart of everything. Visualize a puzzle where YOU have to make each piece as you go, you can’t start at a corner and build from here because the only portion YOU have is YOU, so what is the next piece.
I’m not trying to take credit for coming up with this on my own, remember I did spend over $20K on training but amidst all that education I had been overlooking the one critical dynamic that would make all the difference in my Network Marketing & MLM success. (It was Fundamentals) You could say; I was revving the engine but going nowhere because I hadn’t selected a gear yet.
In order to get sales you need traffic; in order to get traffic you need exposure; to get exposure you need to spend money on advertising right? … (Wrong!)
So how do you get exposure without spending.
The answer is simple, (Search Engines) Not PPC, at least not yet ok. Here is where the Fundamentals come in. How are you going to go and search for information to learn marketing strategies for Network Marketing & MLM, your going to head over to google or yahoo search engines… right.
Now you type you’re your keyword in the search engine and hit enter; what do you find more often than not? Over and over againyou will find an article that someone has written that is specific to that particular keyword… right!
Article Marketing is an Extremely Powerful Tool that has the potential to drive massive amounts of traffic to you and your opportunity. What does google and yahoo search engines love?
Just like us humans google loves to read new content, so how do you let google know that you have just made some interesting new content for the spiders to come and read.
One Word – Wordpress Blog, ok that’s two words, but did you know that wordpress comes with a ping function that instantly sends google and other search engines and sites whats known as a ping that will instantly tell them that you have just updated your content and over time provided you are committed and make daily and regular updates your articles and subject matter are going to get elevated rankings in the engines giving you better exposure. Wordpress also comes with a bunch of other really cool marketing plugins that allow you to update Facebook, Myspace, Digg, Youtube and countless other Social Media, Bookmarking sites with the click of a mouse allowing you to (Retail & Recruit) effectively and fit 24hrs of marketing work into just a couple of hrs per day.
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