Archive for category Articles on Wordpress

Web Marketing For Dummies

  • ISBN13: 9780470371817
  • Condition: USED – VERY GOOD
  • Notes:

Product Description
By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success.

In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to:

  • Craft an online marketing plan, set site goals, and define your market
  • Uncover what makes an effective online storefront and what your site must offer to encourage shoppers
  • Use e-mail marketing effectively and spread the word via e-newsletters
  • Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies
  • Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site
  • Track site activity with Web analytics, interpret sales statistics, and determine where problems originate
  • Take advantage of search engines where you can submit your site for free
  • Encourage visitors to come back and find subscribers for your online newsletter

Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!

Web Marketing For Dummies

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Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert

  • ISBN13: 9781601382658
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimisation (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world’s digital economy.

Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert

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Internet Marketing: Guide to Getting the Most out of Every Effort

I’ve spent a lot of time talking with small business owners about the importance of setting up a blog, using social media, and sending newsletters to their mailing list. The most common response is a physical response – the shoulders droop, a sigh escapes from their lips, their eyes close in exhaustion. I can see immediately that the mere thought of trying to add those elements to their routine is simply overwhelming.

So I immediately launch into my “mothering” mode, comforting them and telling them it’s all right, we all feel that way – but YOU CAN DO IT! Then once I have their spirits lifted and their attention… I give them a rundown on my Online Communication Cycle Strategy. And once they understand that – hey, this can be automated – they are on board with the idea of creating an online communication strategy for their business.

So what is my Online Communication Cycle Strategy?

Basically it all starts with a single blog entry. So what can you do with a SINGLE blog entry?

A blog entry can automatically feed your Facebook Fan Page status which feeds your Twitter status. A blog entry can be used for a newsletter article. A blog entry creates content for search engines to index and bring traffic. A blog entry can be submitted to Article Directories.

Ok – that makes sense, but how do I make time for a blog entry?

Set a plan to write one blog entry a week. It’s OK to start small – you just need to start! All week, keep your eyes open for content that is coming to you – industry newsletters, news reports related to your industry, customer problems you’ve solved, new products, company achievements. Once a week, pick one of these items and just write about it. It doesn’t have to be long, just tell your audience what you tell your clients. I bet you’re sharing this information all week long! Just write it down!

Of course, now you have to actually promote what you’ve written. This may seem a little time-consuming at first, but that’s because it’s new to you. Once you make this a part of your weekly routine ( or better yet, delegate it), it will be easy and you’ll start seeing results!

To get your Online Communication Cycle Strategy up and running you’ll need to put the following in place:

Set up a blog (of course). Use Wordpress.org code to implement a blog on your current web site – do not use a the free version because it does not bring you search engine rankings for your web site. Setup a Facebook Fan Page (for business) and a Twitter account. Use the Facebook Notes feature to Import a Blog to pull in your blog article and post it to your status. Link your Facebook account to your Twitter account so that when your blog article posts to your Facebook status, it will also post to Twitter! If you’re article is well-written and contains useful content, submit it to article directories. Other’s will pick the article up, put it on their web site and bring you incoming links and traffic. The better the article and more timely the information, the more it will get shared. Use the article as the content for your next newsletter to your mailing list. Add info about upcoming specials, coupons, resource links, etc, and ta da! You have a newsletter!

Obviously you’ll need to feel comfortable with your technical skills to set all this up yourself. If that is beyond your comfort zone – not to worry – sites such as Coffeeshopreneur.com can help for very affordable prices. The important thing is that you get this setup so you can get started promoting your wonderful services and establishing yourself as an expert in your field. It’s critical. There really isn’t a choice in this new world we live in. The longer you wait, the further behind your business will be from your competitors.

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Internet Marketing


The Way Of Making Money

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Overview on WordPress Admin Part 2


In this video I’ll briefly explain on the general overview of the admin area. This will be the area where you will configure all your blog settings, feel and look, posting of messages, managing posts, etc. Get to know more about WordPress on Huzzer Magazine @ www.huzzer.com

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Wordpress Product Review Template: Setting Yours Up

Tired of messing with your HTML to make your website look like a professional review site?  There’s a simple solution.  Install Wordpress to your site, then find a Wordpress product review template.  There are three ways to find review themes: pay for someone to make it for you, pay for a ready made theme, or find a free theme online.

If you have your own hosting, you probably already know how to install Wordpress.  But if you need a brief overview, here’s how to install Wordpress using Fantastico.  Open Fantastico from your cpanel.  Then, look down the left hand side where it says blogs.  The third option is Wordpress.   Click on Wordpress, then select new installation.  Choose the domain you’ll install it to, choose your user name and password,  and press Install Wordpress.  After that, you can log into your wordpress site by going to http://yourdomain.com/wp-admin.

Once you have Wordpress installed, you need to choose a theme.  You can go through the Wordpress site, but none of those fit well into a review style theme. You can also have a webmaster design a theme for you, but that will cost you at least $500.  If you’re just starting out, that can be too much money.  Instead,  I advise you to search online.

You’ll find both free and paid templates online.  Free is great, but most will have coding errors or not be easily customizable, so you’ll need to know HTML.  If you can find a good paid template, I’d advise you to look into it.  Most run about $70-$100.

However, I’ve found one I really like for much less.  It’s easy to customize, looks professional, and even comes with a choice of headers.  Plus the price is unbeatable.  Interested?  Go watch the video of it in action here.

 

Mr sunjie Who is a student from Harvard University. He is interested in Make money online, writes about Blogging Resources ,Wordpress Themes, Technology and Make money online.

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How to find the WordPress host for you

So you’ve spent countless hours trying to find the best system to use for your new site. Maybe you were lucky and a friend turned you on to WordPress. Now comes the even bigger problem of figuring out where to host the site. While you need to be careful in making your decision, I hope this guide makes it easier for you.

Server requirements for WordPress
WordPress has very basic requirements. All you need is a server with at least PHP 4.3 and MySQL 4.0. WordPress recommends, and I agree with, that you have PHP 5.2, MySQL 4.1 or higher and Apache 2.2 or IIS 7. In the next release, MySQL 4.1.2 or higher will be required.

Support for the Apache web server is much better.

PHP4 development has been stopped, so at this point it is considered insecure. If you notice your server running PHP4 you will want to contact your host and ask about their plans to upgrade. In upcoming versions of WordPress they will be removing support for PHP4 as well, to introduce better functions to help the software run faster.

You will also want to be sure you’re on a server with Apache 2.2. Both PHP and Apache agree that both run best when running PHP5 and Apache 2.2.

Who can cover these requirements?
The majority of hosts will cover the server software requirements. The software, however, is but a very small portion of what needs to be covered. Any host should be using enterprise-grade hardware on it’s servers. This includes at least 2 CPUs with 4 cores each (8 cores total), hard drives in RAID10 configuration and 8 GB of RAM. RAID10 hard drives offer not only the fastest speeds but the greatest redundancy in the case of hardware failure.

Many hosts who run this type of hardware still do a disservice to your site but overselling their servers. This causes your site to be slower than it should be. You can get around this by finding a host with a no overselling guarantee. Finding a host with a no overselling guarantee can greatly increase the probability that your site will run as quickly as it should.

Is your server as fast as it should be
If you are interested in finding out if your site is as fast as it could be, you can add this small bit of code to your site’s footer.php file.

<!–

This code will show the number of MySQL queries made on each page, as well as how long it took the server to generate your HTML code. To make it more difficult for your visitors to see this data, you will not be able to see it by simply looking at your site. You will need to right click on your site and go to View Page Source, then find the output. If you are unsure how to edit files on your site you can view a flash tutorial on modifying WordPress files.

The number you want to see is .3-.5 seconds for most sites.

To get the most of your experience you will want to look for a hosting company that has experience with WordPress, so if you run into an issue you can ask them for help instead of hoping someone on a forum somewhere can help.

Some hosts now even have large knowledgebases and flash tutorial libraries that cover most WordPress topics. If you’re a visual learner, flash tutorials provide walk-throughs of the exact steps needed to do what you need to do.

The single biggest people most people don’t consider when looking at hosts is the backups. But in the world of web hosting, it’s not a question of if you’ll need to use backups, it’s a question of when. This setup often includes just leaving backups on a second drive in the server. Doing backups this way is a ticking timebomb and is asking for trouble. That, and restoring a single file on your site is a huge headache you don’t need. You should be looking for a host that not only stores backups in a separate datacenter, but is using what’s known as continuous data protection (CDP) backups. Using CDP backups you can restore your entire site, or a single file from several different restore points. When you mess up your templates index.php file you don’t want to have to download a week-old cPanel backup, extract it, find your file and upload it. Using CDP there is a web-based interface where all you need to do is click a few buttons and your files are restored.

Is there a host that has all of these items?
The vast majority of hosts will touch at least a few of the points. If you’re a WordPress expert, extended support won’t be as important to you. Two of the harder items to find will be the no overselling guarantee and the CDP backups, but, in my opinion, those are two of the more important things.

BuyHTTP is one company that does meet all of these requirements. They have been offering WordPress hosting for several years. They run the high-powered servers, have the no-overselling guarantee, the WordPress expertise with the knowledgebase and flash tutorials and the continuous data protection backups.

Clay writes about WordPress security and WordPress hosting.

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Affiliate Marketing With Wordpress Goes Hand In Hand

Affiliate marketing is termed as a driving force behind e-commerce. From the theoretical perspective, it allows different parties on the web to make money from it. In addition to this, it also encourages people to get in engrossed in the “world of e-commerce” as starting as well as maintaining a business centered out here isn’t that expensive. However, adhering to this approach does need a considerable amount of time as well money or part. With adequate efforts, you are sure to make a mark for your own self in your niche and make money as an affiliate.

And what can be greater than opting for affiliate marketing with wordpress? Trust, me you can affiliate marketing with wordpress does goes hand in hand. Let us not start off with our topic of concern.

You can use wordpress as your CMS system in order to create content for marketing affiliate products. One of the greatest advantages is that it comes with wordpress is that it comes for free! In addition to this, you’ll be surprised to see a variety of plugins that help in customizing your wordpress website and that too without involving in any investment.

When it comes to conducting affiliate marketing with wordpress, the only thing that you need to consider is the cost involved in domains and hosting. Do you know that with the help of wordpress you can make money from your affiliate marketing at almost half the price that you would have spend on other viable options…don’t you think it to be an interesting deal?

Using wordpress for promoting your affiliate marketing website isn’t a daunting task. Taking its help, you can now create content sites that are highly targeted for marketing your affiliate products and generating Adsense money in the process.

I agree that you cannot make money overnight by using wordpress plugins and incorporating it into your website. But with adequate efforts and dedication on your part, you will surely succeed in making your dream come true. With the help of the wordpress plugins you can:

1. Simply and easily include affiliate links to your blog
2. Create professional links and redirect them
3. Cloak affiliate links and prevent them from affiliate theft

As people who are into this business and they will perhaps give you the same reply…

“The best thing in affiliate marketing is that you are aware of the span when you make money!” all you need to do is create a paypal account and just watch money flowing in.

And the effectiveness of the aforementioned words can be increased if you opt for the option of affiliate marketing with wordpress.  

Most marketers are of the opinion that they face immense trouble when it comes to create a website, fiddle it using HTML and design the landing page and squize.

However, by switching to wordpress for the affiliate websites, marketers can save a lot of their precious time when it comes to looking for a new product and so on. All they need to do is install a wordpress theme and get their site going!

Check out the most useful themes and plugins for affiliate marketing with wordpress.

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Why VA’s Should Use WordPress to Power Their Websites

Virtual Assistants need websites to market to their clients and showcase their services. If you are a virtual assistant who does not know much about web design and development, do not worry about hiring a web designer yet. Take a look at this to find out why you should use WordPress to power your website.

It’s free. It doesn’t cost anything to use WordPress. Once you cover the costs of your domain and your web host, you’re good to go. Your web host should support MySQL databases, because WordPress will require one of these to run. Many web hosts provide support for this technology, so you shouldn’t have to worry.

It’s customizable. There are many different themes and plug-ins available to help you customize your WordPress powered website to your liking. Many of these themes and plug-ins are completely free to use, and others you will have to pay for. There are also many different web designers who specialize in WordPress designs. Many themes come with instructions to help you customize their appearance even further with CSS. Thesis is a commonly used fully customizable WordPress theme, but requires purchase.

There’s tons of support. The community of developers for WordPress is very open. There is a good amount of documentation to help everyone with WordPress, regardless of experience level. With the WordPress.org website and thousands of others dedicated to it, there’s no doubt you will be able to find what you are looking for.

It’s great for SEO. SEO means search engine optimization. Search Engine Optimization refers to the practice of making your website work so that it is picked up by the search engines, to bring more natural traffic to your website. Traffic is necessary for a website to get business, and is often used to measure the success of a website or marketing campaign. Part of how the search engines rank a website is based on the number of links going from it, coming to it, and linking it together. All posts and pages are automatically linked together in a number of ways with WordPress. If you need additional help with SEO, there are plug-ins to help, too.

It doesn’t take much to install and it maintains itself. All you have to do is visit WordPress.org to download the files, and upload them to your web server with FTP. Once the files have been uploaded to your web server, all you need to do is run the “5 minute installation” to setup the database where your website information will be stored. It’s a very simple process

These are just a few different reasons to use WordPress to power your virtual assistance business. It’s great for people who don’t know much about web design and development, and it will work to connect to your audience of potential clients and other Virtual Assistants.

Coming soon!  AI Virtual Solutions will introduce a WordPress classes!

Agnes Ikotun, founder and CEO of AI Virtual Solutions provides custom web design and web development services, WordPress customization and offsite internet marketing to businesses around the world with a specialized structure designed specifically for professional coaches, speakers and authors.

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Why Wordpress Is Better Than Blogger

Currently, the two biggest blogging sites are Wordpress and Blogger. They are both popular with many users and have been battling it out for the top spot. But, one of them stands out from the other. Wordpress.

Why do I say Wordpress?

Well, it’s kind of like the battle between MySpace and Facebook. It ended up as Facebook being known as the more professional and cleaner social networking site whereas MySpace was more for the kids. Many people still use both, but that is the created perception nowadays.

It’s the same way with Wordpress and Blogger. Wordpress is more professional with many options and can make blogs look like websites while Blogger is more for “the kids” with limited options and looks like an amateur blog instead of a website.

Wordpress has several plugins that allows for customizations as well as a variety of free wordpress themes for layout. Blogger doesn’t have these options. They have a standard set of themes and doesn’t completely support plugins.

The best thing about Wordpress is how a person can create pages on it. This separates things into menus such as “About us”, “Contact”, “FAQ” and pages like that. This is what makes Wordpress blogs look more like websites than just amateur blogs.

Wordpress automatically has a statistics page in your backend that tracks how many visits you get and what search terms people typed to get to your page. It also shows from what links visitors clicked to get to your blog and what links they clicked on your blog posts.

Overall, Wordpress is more user-friendly with more gadgets and options to make your blog look great compared to the Blogger blogs. So consider using Wordpress when you make your blog.

Theme Fury is a premier website offering custom-made, free WP themes. Our high-quality themes set a blog apart from all the others. Our mission is to provide the public with a variety of free Wordpress themes so your blog can stand out and look good.

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